This section of the report will involve you creating a mailing list (something that is ESSENTIAL for any online business.) Your list will be instrumental in your search for targeted traffic, as you’ll no longer have to search for it, but instead send out a message to have traffic on tap.
How to start building your list
You need 2 things:
– A good quality opt-in or „squeeze page‟
– Some sort of juicy incentive to get people to subscribe (such as a good free report.)
The second point is crucial. Please don‟t skimp on your freebie – you need to offer people something of high value if you want to persuade them to opt-in to your list. You also need to make sure your offering has a catchy title and copy that tells your potential subscribers about all the content you will be sharing with them. Make sure your freebie sounds sexy and exciting, because that‟s ultimately what will get you the opt-ins.
Offering good free content that is targeted around the type of products you sell is a great way to make people trust you. You will be giving them good value and knowledge for free, so this should make them interested in the products and services which you have to offer.
This, in turn, will lead to the law of reciprocity. You give your subscribers good value and they will start to tell other people about you, especially if you offer them content they can give away and recommend to their friends, acquaintances, business contacts and clients. This is where viral marketing comes in and creates your avalanche of traffic.
Remember you can also add affiliate links and other advertisements to monetize your freebies. There‟s more about this later.
Another good idea is to translate your offerings into different languages, as this way you widen your target market.
Traffic to Your Squeeze Page
You can build the most fantastic squeeze page in the world and be giving away a genuinely wonderful freebie, but if no-one knows about it, the traffic and subscribers won‟t come!
You can get people to your squeeze page by creating related articles, press releases, blog posts, blog comments, videos and podcasts, as discussed elsewhere in this report, but there are also other options available to you.
eZine directories and eZine announcement lists to attract people to sign up to your list.
With an eZine, or e-course, you can easily get other webmasters to help you get traffic by promoting their product offers in exchange for 50% commission or by including one of their articles in your creation.
This works especially well if you make your E-course or eZine in PDF format, as you can use extra visuals and pictures.
It is also possible to work out a deal with these webmasters to use their content in each edition of your eZine.
If you make an offer that the webmaster cannot refuse and provide them with a squeeze page or form, it is likely they will recommend your eZine or e-course to their own list, thus helping you create new traffic streams and plenty of new subscribers. It will benefit them to do this, as the more subscribers you get, the more sales they will get.
Traffic on autopilot. The stuff dreams are made of eh? Well, it‟s perfectly possible, although there is of course some work involved in the initial stages, but that snowball of work will soon start rolling into a great big boulder of traffic hitting your website every day, week and month. Trust me when I say that the work is well worth it.